Rollouts I've run for agencies
The real work happened on global rollouts, where one idea had to work in twenty languages and a hundred formats without losing the brand. A selection:
Hundreds of assets per campaign, several times a year. Images and video built for re-use across social channels, all to combined safe zones, so one master held up in every placement. I ran the voice recordings and sound studio sessions from booking to final mix.
11 languages · online, TV, print, digital, DOOH
Market lead on the Benelux campaigns. For Jacobs I also stepped in on a larger Czech and Slovak campaign, as backup for a colleague. Mostly online, sometimes TV. I directed the studio VO sessions and managed the translators and copywriters who kept every market on message.
Benelux (lead), CZ/SK (backup) · online and TV · studio VO
A TV campaign across four to five markets. The job: fit every script to the spot's running time without losing the brand message, then record it in studio with the voice artists.
4–5 markets · TV · studio VO
Eight markets, including an Arnold Schwarzenegger commercial for Parkside. I ran the research on subtitling versus dubbing that set the approach per market, then directed celebrity VO recordings in six of them. Getting Schwarzenegger lip-synced across languages was the hard part. We delivered on time.
8 markets · subtitle vs. dub research · celebrity VO, lip-sync
Managed for Prose on Pixels, Hercules and Havas, as senior project manager and director.
Brand names are mentioned for reference purposes only and do not imply any endorsement or current partnership.
Got a campaign that needs to run everywhere?
Send the briefing. I make it land in every market.
Tell me what you're working on: the markets, the languages, the formats. I'll come back with a timeline and an indication of cost.
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