How to keep a 20-language rollout on brand
The checks that stop a master creative drifting once it hits fifteen markets.
Read →Notes on global rollouts, localization, creative production and how to run it without the chaos. Short, practical, from the floor.
The checks that stop a master creative drifting once it hits fifteen markets.
Read →Why a literal translation is not a localized asset, and what to do about it.
Read →Five places I look first when an asset pipeline is slower than it should be.
Read →Got a campaign that needs to run everywhere?
Tell me what you're working on: the markets, the languages, the formats. I'll come back with a timeline and an indication of cost.
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