Insights

Notes on global rollouts, localization, creative production and how to run it without the chaos. Short, practical, from the floor.

Rollouts
Coming soon

How to keep a 20-language rollout on brand

The checks that stop a master creative drifting once it hits fifteen markets.

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Localization
Coming soon

Translation vs adaptation: where rollouts break

Why a literal translation is not a localized asset, and what to do about it.

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Process
Coming soon

Where artwork workflows lose time and money

Five places I look first when an asset pipeline is slower than it should be.

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Got a campaign that needs to run everywhere?

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Tell me what you're working on: the markets, the languages, the formats. I'll come back with a timeline and an indication of cost.

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