Campaigns I've delivered
The real work happened on global rollouts, where one idea had to work in twenty languages and a hundred formats without losing the brand. A selection:
Hundreds of assets per campaign, several times a year. Images and video built for re-use across social channels, all to combined safe zones, so one master held up in every placement. I ran the voice recordings and sound studio sessions from booking to final mix.
11 languages · online, TV, print, digital, DOOH
Market lead on the Benelux campaigns. For Jacobs I also stepped in on a larger Czech and Slovak campaign, as backup for a colleague. Mostly online, sometimes TV. I directed the studio VO sessions and managed the translators and copywriters who kept every market on message.
Benelux (lead), CZ/SK (backup) · online and TV · studio VO
A TV campaign across four to five markets. The job: fit every script to the spot's running time without losing the brand message, then record it in studio with the voice artists.
4–5 markets · TV · studio VO
Eight markets, including an Arnold Schwarzenegger commercial for Parkside. I ran the research on subtitling versus dubbing that set the approach per market, then directed celebrity VO recordings in six of them. Getting Schwarzenegger lip-synced across languages was the hard part. We delivered on time.
8 markets · subtitle vs. dub research · celebrity VO, lip-sync
Managed for Prose on Pixels, Hercules and Havas, as senior project manager and director.
Got a campaign that needs to run everywhere?
Send the briefing. I make it land in every market.
Tell me what you're working on: the markets, the languages, the formats. I'll come back with a timeline and an indication of cost.
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